FITT Force Carbon neutral and the Water is Life project
For FITT, limiting CO2 emissions is a concrete objective that is pursued on several fronts: the research into new materials, the design of new products, the efficiency of production lines, the use of energy from renewable sources, and the load saturation policy. To date, however, it is not yet possible to completely eliminate the impact of a production process.
In vies of this, FITT has decided to offset the remaining CO2 emissions generated during the production of FITT Force: the strongest and lightest garden hose for intensive use.
FITT Force, the first 100% compensated garden hose
Ideal forwatering large vegetable gardens, extensive gardens and for use on abrasive surfaces, FITT Force is the first carbon neutral product in the watering sector.
How? Through 4 actions: measure, know, reduce and offset.
FITT Force has undergone a Life Cycle Assessment (LCA), the empirical tool that measures impact throughout the entire life cycle of a product, from the extraction of the raw materials to disposal. The comparison between the CO2 emissions of a conventional PVC hose and FITT Force leaves no room for doubt:
FITT Force produces 43% less CO2 than a conventional product.
Following this analysis, FITT has chosen to offset all CO2 emissions (2,541 tonnes) generated during the production of the entire FITT Force range by purchasing Gold Standard certified carbon credits generated by the Water is Life project.
The Water is Life project
FITT has chosen to offset all CO2 emissions (2,541 tonnes) generated by the production of the entire FITT Force range by purchasing Gold Standard certified carbon credits generated by the Water is Life project.
The mission of Water is Life is to take safe, clean and drinking water to families living around the city of Tulear, one of the poorest cities in Madagascar.
Even today, in some areas around the city of Tulear in Madagascar 80% of the population has no direct access to drinking water and is forced to make long daily journeys to reach water sources in semi-desert areas.
FITT designs and manufactures pipes and hoses for transporting fluids, the main one being water.
This is why it chose to support the Water is Life project, with the aim of ensuring access to such a vital resource, also in areas where it is not easily available.
FITT ha scelto di compensare tutte le emissioni di CO2 (2.541 tonnellate) generate dalla produzione dell’intera gamma di FITT Force, attraverso l’acquisto di carbon credit certificati da Gold Standard, generati dal progetto Water is Life.
Every FITT Force carbon neutral contributes to bringing clean water to Madagascar.